Puma re-launches flagship UK store on Carnaby Street

Having recently undergone a full re-fit, Vision Nine were tasked with producing the relaunch event of Puma’s flagship UK store on Carnaby Street, London. The brief was simple. Produce a party that employees, media, influencers and industry figures wouldn’t forget whilst creating noise for one of Puma’s most important retail points globally. Albeit not a conventional event venue, the space provided a fantastic opportunity to produce a unique instore event really immersing guests in the brand and what it stands for.

Vision Nine created a central audio visual set up to draw the audience in and enhance the stores brand new look. Bespoke fittings and carefully selected photo opportunities helped generate content. Food was sourced via award winning burger pop-up, Le Bun to fit the vibe of the night. Endless tasty sliders and a stocked bar kept the crowd going into the early hours.

The night was rounded off by a performance from breakthrough grime artist, MoStack, by which point the store was rocking at maximum capacity. Feedback received from guests and media alike were reflective of a brilliant instore event, building on the ongoing success of the Puma brand.