The KISS FM House Party has become a bit of an annual pilgrimage for pop lovers. The line-up gets better every year, and this year’s Wembley Arena saw the likes of Dua Lipa, Rudimental, Clean Bandit and Rita Ora performing.
Three Mobile’s ongoing partnership with KISS meant they were given a space to put their stamp on the event. We needed to create an experience that would stand out in such a big venue, whilst adding value to the event and bringing to life Three’s fun and spontaneous attitude.
Being a house party, we decided to play on that concept and create a Frat House party ourselves. Blasting music and lighting drew people in to a mini rave that generated a moving GIF of your party moves that could be shared instantly. To add some Three tongue in cheek fairy dust, we hired the coolest OAP DJ out there, DJ Doris to work the wheels of steel. Random? We call it memorable.