CANNA x Boardmasters

Client Case Study Watch
MISSION

Create a space that reflects the core brand messages but also drives additional footfall during the night time when competing with the main festival stages.

 

SOLUTION

We developed a new layout for the CANNA Garden and introduced a new secret night-time venue, creating a new area which was hidden from the main area and only accessible through a locked garden shed! Guests could chill out in the garden by day and find intimate gigs as the sun went down, with handpicked DJs and live performances.

IMPACT

Over 800 people a day attended the secret gig 

Social reach of 455,500  

Over 15,000 branded giveaways  

This is the first year CANNA had a stage in our activation. The Vision Nine team worked with CANNA to produce an artist and DJ line-up that elevated our brand and increased our visitor numbers and engagement within the CANNA garden throughout the festival. The stage was a completely unique and secret venue which was dressed to create a CANNA feel with an electric and underground atmosphere.

– JOSH HALL, MARKETING COORDINATOR