Coca Cola were looking for an authentic way to bring their brand alive to a teen audience, creating content for their ‘Where Only Awesome Happens’ platform. They needed something that would bring consumers and influencers together into one free, exploratory social environment… and it had to be awesome, of course!
We conceived the WOAH Summer House, securing a luxury villa in Crete and lining up a variety of fun things to do. Make-up tutorials, DIY fashion tutorials, music workshops… the whole shebang! Guests won the three-day trip of a lifetime, whooping it up in the Mediterranean sun and making a load of new friends along the way.
The project brought together 50 Coca Cola fans and 29 Influencers from 14 countries across Europe, generating a whopping 29 million video views. The content reached 24 million users on both Coca Cola owned and non-owned channels, scoring 93% for positive sentiment.