Corona at Boardmasters

Celebrating the Sunsets

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Mission

Corona is synonymous with the sun and the beach, their mission is to drive meaningful salience through owning the sunset moment, along with the feelings and emotions that are associated with daylight turning to night.

Solution

Working with Corona and their roster of agencies, Boardmasters plays hosts to The Corona Sunset Stage, set against the almost impossibly picturesque Boardmasters backdrop. With an eclectic line-up of DJs to deliver a suitably sunny mix of danceable beats throughout the day, the magic peaks as the sun drops beneath the horizon with the sky and sea appearing to merge into one. What better time to pop the cap off a cold Corona?

Impact

The Boardmasters x Corona Sunset Stage partnership is universally acclaimed as one of the best for fit and favourability

25% of all audiences classed the Corona Sunset Stage as their favourite stage of the Festival

Onsite sales of Corona have increased 44% year on year

“Boardmasters was a perfect brand fit for our global Corona Sunsets brand platform, reaching bang on our target audience. The beautiful site location allowed us to bring home the Sunsets moment and provide the audience with a truly unforgettable experience. Vision Nine were a pleasure to work with, understanding our objectives and going the extra mile to ensure our involvement was a success”

– Andy Milford – Corona Brand Manager