To create a stronger relationship between G-Shock and the NASS audience, showcasing the brand in an authentic manner. Provide a backdrop for influencer and ambassador content whilst delivering engaging experience and gifting product.
We created The Ring of Fire, a bespoke skate jam for that provided entertainment for athletes and the NASS audience, creating a high impact moment and provided them with access to gift & host artists and athletes e.g. AJ Tracey, Ocean Wisdom, Ke’chaud Johnson & Danny Leon.
12,000 visitors attended G-Shock branded NASS skate park
Ring of Fire highlight reel was viewed over 35k times and reached over 85k individuals
Social reach of 271k with over 10k engagements during partnership
62% of our audience recalled G-Shock at NASS