To increase brand awareness within a mainstream audience, targeting both Gen Z and Millennials, whilst also allowing the brand to showcase their product range to their target consumers in a relevant environment. Measures of success would include the success of artist seeding, growth of the Marley online community and the success of retail at Fistral Beach.
The House of Marley was born: a multi-use activation space within the heart of the festival, this year’s space was bigger than ever and the crowds or party did not disappoint. Down at Fistral Beach the Marley Bamboo Hut was again the best-looking retail stall on the beach.
Marley has established itself within the surf and action sports sector, seeing a strong uplift in sales at the festival
150,000 attendees across the weekend
100’s of giveaways throughout the weekend
Imagery of artists endorsing product at the event
Strong brand recognition with Boardmasters audience