Mountain Dew x NASS 2017

Event Case Study
Mission

The team at Britvic/Pepsi Co were looking to raise brand awareness for Mountain Dew within the UK skate scene, and NASS Festival was the perfect fit.

Solution

We positioned Mountain Dew as the Presenting Partner on all NASS 2017 skate competitions, placing them in the spotlight for the NASS skate audience.

The NASS Amateur Skate competition acted as the UK Bootcamp stop for Mountain Dew with 3 finalists being sent to compete in the European Dew Tour.

Furthermore, we produced and curated the Dew Shack – a small branded destination stage complementing the other music stages at NASS.

Impact

Through this successful partnership, Mountain Dew had the highest performing brand recall at the event with 67% of consumers visiting the activation.

The live stream and skate content produced in association with Mountain Dew resulted in 85K views.

Additional content that included Mountain Dew IP produced a combined total of 504K views, 48K engagements and a reach of 4.1m

5000 bottles were sampled with a further 3000 units being sold onsite

“NASS as an event is perfect for Mountain Dew, it offers us credibility with a grass roots skate audience and it’s a pleasure working with the Vision Nine team to bring this association to life”

– Malcolm McDermott – Mountain Dew Brand Manager at Britvic.