Relentless Stage at Leeds Festival 2018

A new look for the legendary late night venue

Client Case Study
MISSION

To revamp Relentless’ flagship and award-winning stage with the aim to further integrate the brand within the dance & urban music scenes. Regarded as the go-to late night destination at Leeds Festival, the stage needed to continue to push the boundaries and wow both artists and audiences alike.

SOLUTION

A completely reshaped, experience-led stage that amplified the event’s unique woodland location. We lined the forest valley with 120m of LED screens and introduced an LED fronted stage for a totally unique audience experience. A carefully curated lineup featuring Mike Skinner, Jax Jones, Kolsch, Kurupt FM and more sent capacity crowds into a frenzy, and we added a bold secret Thursday night party to spread the word festival-wide. Refreshed promotional material lent an air of mystery to the new approach.

IMPACT

50,000+ festival-goers experienced the Relentless stage at Leeds and a further 1.7m were reached via the Relentless Stage live stream. 30,000+ product samples were shared across Reading & Leeds festivals.