We love a good challenge at Vision Nine, so when Relentless asked us to create a digital event concept that would elevate brand awareness and generate one million views within a six-month period, we leapt at the chance.
We partnered with UK artist Shift K3Y, to conceive and produce a two-part video series supporting the ‘Gone Missing’ single campaign. Part One functioned as a teaser for the main event – a Relentless House Party to be headlined by Shift K3Y– while Part Two was filmed at the party itself. The whole shebang involved an army of Relentless branded actors, a cameo appearance from a Relentless street artist and some intense heat on Shift K3Y’s social media channels.
Gone Missing hit No. 1 in the Mainstream Club Pop Chart and No. 3 in the Upfront Club Chart, and the video received over 150 spins in its first six weeks. Thanks to the huge radio success, Shift K3y was invited in to perform at the prestigious Radio One Live Lounge Series, and the track has now clocked up well over 5.2 million streams, making it the fastest streamed Shift K3Y track in history.
"This piece of brand supported / integrated content has become a bench mark on how we look to work with artists and drive digital amplification. The Vision Nine team pulled this out of the bag under tight timeframes and delivered in spades, which was a great way to end the year“